TREAT YOUR HAIR WITH HUMANITY.

 

INTRODUCING VIRTUE.

ALPHA KERATIN 60KU™ Repairing damage, strand by strand, with the only keratin protein of its kind. Now available at Bespoke.

 

ALLURE BEST OF BEAUTY 2017 “It’s both a defibrillator for your dead and gone hair as well as a silkening balm.” - OCTOBER 2017

ALLURE BEST OF BEAUTY 2017

“It’s both a defibrillator for your dead and gone hair as well as a silkening balm.”

- OCTOBER 2017

VOGUE MAGAZINE “The finest frizz-fighters and shine-enhancers I’ve ever tried.” - SEPTEMBER 2017

VOGUE MAGAZINE

“The finest frizz-fighters and shine-enhancers I’ve ever tried.”

- SEPTEMBER 2017

“Virtue is now officially a winner of an O, the Oprah Magazine Fall 2017 Beauty O-Ward!” - SEPTEMBER 2017

“Virtue is now officially a winner of an O, the Oprah Magazine Fall 2017 Beauty O-Ward!”

- SEPTEMBER 2017

1960’s Inspired Voluminous Waves styled with Virtue. JESSICA BIEL’S EMMYS LOOK: SEXY 60’S CASCADING WAVES Apply Virtue Uplifted Volumizing Whip at the roots of damp hair for volume and hold. Follow up with Virtue Perfect Ending Split End Serum to mend ends and create a glossy finish. Blow-dry the hair as usual; once hair is dry, use a 1.25’’ curling iron to set hair in barrel curls then brush out when cool for soft glamorous waves.   For lift, backcomb the roots and set hair with Virtue Finale Shaping Spray.   To finish the look, lift hair into a half up style and secure with pins and allow the rest to cascade down onto one side.  

1960’s Inspired Voluminous Waves styled with Virtue.

JESSICA BIEL’S EMMYS LOOK: SEXY 60’S CASCADING WAVES

Apply Virtue Uplifted Volumizing Whip at the roots of damp hair for volume and hold.

Follow up with Virtue Perfect Ending Split End Serum to mend ends and create a glossy finish.

Blow-dry the hair as usual; once hair is dry, use a 1.25’’ curling iron to set hair in barrel curls then brush out when cool for soft glamorous waves.  

For lift, backcomb the roots and set hair with Virtue Finale Shaping Spray.  

To finish the look, lift hair into a half up style and secure with pins and allow the rest to cascade down onto one side.