THE FUTURE OF SKINCARE

The Bespoke lifestyle is about recognizing your individuality and celebrating self-expression. With the latest innovations in skincare, brands have responded with tailored products and formulas backed by scientific research and futuristic possibilities. DNA and genomic cosmetics are thriving with the technology to curate intuitive and specific gene targeting ingredients. Barcelona brand One.Gen and British brand Genue analyze a person's DNA through a mouth swab and identifies your aging and specific genetic variations related to cellular longevity, pigmentation, wrinkles and tissue architecture. An algorithm designs a custom treatment of face creams, booster supplements and recommendations on diet and lifestyle. Data is driving bespoke skincare and it's only a matter of time when DNA testing will become as normal as regular health screenings. 

Credits: Ben Hassett; One-Gen; Geneu.